Mannatech Promotes President Alfredo Bala to CEO

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Mannatech is excited to announce the promotion of its President, Al Bala, to the position of Chief Executive Officer. Al assumes his new responsibilities today, August 11, 2015, and will also retain the title of President.

“I am wholly focused on the success and care of our outstanding sales Associates around the globe,” said Al. “Mannatech is already renowned for having some of the best technologies in the world in our nutritional supplements and skincare products, and it is my vision for Mannatech to also be known for having the best rewards, recognition, support, tools and training in the direct sales industry. I have spent many years working as a sales Associate, so I have a unique perspective how to best serve our sales teams. I am excited and proud to now be the chief advocate for our Associates and lead Mannatech into the future.”

Al believes Mannatech is well positioned to capitalize on the two largest megatrends that are revolutionizing how we live and do business today – the wellness industry and the direct/social-selling model. Mannatech’s products, technologies and employees are the best on the market Now Mannatech will be able to leverage its greatest assets, its sales Associates’ and their entrepreneurial spirit, along with new technology and global expansion to take Mannatech to the next level.

Al is well known throughout Mannatech for his passionate support of the company’s sales Associates and has been a key contributor to bringing Mannatech back to profitability. He has 35 years of experience working in the direct sales industry, with 28 of those spent as a field sales leader. He joined Mannatech in 2007 and rapidly increased his responsibilities at the company, ascending to the position of President in June of 2014. Al also played a crucial role in Mannatech’s expansion into 15 countries since 2007, including South Africa, Mexico, Scandinavia and soon, Colombia.

Prior to joining Mannatech, Al served for 16 years as Chief Operating Officer of Britt Worldwide, LLC, one of the largest independent Amway network marketing organizations, launching operations in over 65 countries across the globe with a sales volume of more than $500 million.

Al joined the direct sales industry full time in 1992 after leaving the Bose Corporation as a manufacturing plant manager, where he oversaw more than 200 employees and was responsible for directing operations.

“I left a very promising career to pursue what I felt was an even better option – my own business – after falling in love with the direct sales industry,” said Al. “The organizational skills I learned running a large manufacturing plant with hundreds of people, along with my decades of experience in the direct sales industry, has left me ideally suited for this type of role.”

Al Bala replaces Dr. Robert Sinnott, former CEO of Mannatech. Dr. Sinnott served as the company’s co-CEO from 2009 to 2012, and as CEO since 2012.

“We are extremely grateful for Dr. Sinnott’s leadership that helped continue the high standard we set for our science-based products, and for returning the company to profitability” said J. Stanley Fredrick, Chairman of Mannatech’s Board of Directors. “We wish him the very best in his future endeavors.”

To learn more about Mannatech, visit our website,